Thursday, February 7, 2013

What's in a domain name?

What's in a domain name???

I was working with a new marketer who needed some domain name help for his new project.
I think having your keyword in the domain is still effective - (no point arguing this is just my opinion) - I also think it is hard to optimize one site across too broad of a keyword cloud.
Domain names are cheap and all the good domains are not all gone.  You just need to be creative to find something you want to invest your time into.  Why not make a theme for your brand and clone that theme on multiple sites, have a main domain like solutionsbyluke.com and use that for your email address and to control the whole thing
Luke@solutionsbyluke.com    that could be your professional blog that promotes all the other sites...
Then start collecting domain names that include your "solutions" keyword and that word can become your brand
  • internetsalessolutions.com
  • fastdietsoluton.net
  • 4financesolutions.com
Find your top traffic keywords in each category and try to find a domain name that is as close as possible to the best keyword.
This will also help you build out the bigger picture one piece at a time. 
Also once you have traffic and the sites fully built out you have the option to sell them off one at a time or whatever, because they are all independent.

Once you are up and running - send all your new sites and pages through our Link Indexing system.




Caution - don't become a domain hoarder - godaddy thrives on peoples addiction to owning unused domain names - if your not going to use it - don't register it.  If your not using it - let it go.  There is no point in paying renewal fees on names you are not using.
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